Vice President, Data Science, MIQ Digital, India
Identification of High Performing Contextual Strategies for Digital Advertising
Dr. Anshuman Gupta has over 20+ years of experience in the overall data & decision science domain. An industry and academia recognized thought leader, he has published over 25 papers in various peer-reviewed international journals. His areas of expertise include predictive/prescriptive modeling, machine learning, text mining/natural language processing and Cognitive Computing/AI. He has lead data science/AI/ML initiatives in domains ranging from media & advertising, supply chain management, marketing intelligence, customer churn prediction, cross-sell/up-sell modeling to M2M analytics in IoT as well as pharmaceutical R&D planning and bioinformatics. Dr. Gupta has deep expertise in leading organizations through the digital transformation journey and creating tangible business value and data science-driven ROI. He has cross-industry experience in verticals ranging from retail, CPG, Chemical & Manufacturing to BFSI, Media & Entertainment, and Technology. Dr. Gupta has presented his work in numerous global meetings & forums. Dr. Gupta received his dual doctoral degree in Chemical Engineering & Operations Research from The Pennsylvania State University, USA and his B. Tech. in Chemical Engineering from IIT Bombay.